The On The Go category is where you'd need to go to find leashes. Not quite intuitive given the rest of the information architecture is based around product types rather than use scenarios. The On The Go category is where you need to go to find leashes. Not entirely intuitive given that the rest of the information architecture is based on product types rather than usage scenarios. (Use Case Scenarios can also be a valuable way to organize your navigation. And they can be great for upselling and increasing average order size through bundling. Besides On The Go , imagine different dog bath products for a bathtime category, or books, teddies, and crib accessories in a bedtime category on a baby products site.) Advertising Continue reading below Padani makes the same mistake of not creating clear categories.
Their Gifts - For Her category offers fax list us gifts for the special moments in life, such as birthdays, weddings, army recruitment, and more. However, except for a few items, it's unclear what specific occasions they are for, making you question whether you're on the right page. Is it really a gift for her special occasions? If it's gifts for special occasions, shouldn't it be clearer which gift is for which occasion? Padani gifts - what belongs here? To make matters worse, items that fall into these categories are not listed. For example, many of their rings are not included in the , although they are suitable for those occasions. Advertising Continue reading below Summary An e-commerce website can miss conversions by making it too difficult for visitors to find the right product or simply buy it.
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