Videos on your website are more than attractive USA Phone Number List image filling. They can help achieve the objectives of the page, your site, and your entire brand. On your website, the intention and needs of your visitor are often different than on social, so the USA Phone Number List approach of the videos automatically changes (or should be). Just like with your social videos, you can measure and evaluate the performance of videos on your website. Different types of results are important USA Phone Number List here.
A video on a landing page often has a USA Phone Number List important supporting function. For example, you can use video on your website to share your mission or to convey your brand identity, but also to provide more information about your product, show an instruction, or tell something essential about the purchase process. If you embed a video via YouTube or Vimeo, you can view USA Phone Number List the immediate results by logging into these platforms. These are all metrics that come directly from the viewer's interaction with the video. These are absolutely relevant and important, but at least as important are the indirect USA Phone Number List results (from watching the video).
Whether your main goal is that a relatively large number of USA Phone Number List visitors watch your video and do not drop out too early, or that they click through to your webshop after watching, contact us, or request a quote: you only find out whether your website video is successful, by measuring and analyzing video performance. It is essential that you compare this USA Phone Number List performance against the performance of the entire page or website. If you want to see the whole picture and interpret the statistics as accurately as possible, you have to look beyond the instant video results. That means you have to look at the broader context: the actions and behavior of the viewer after seeing the USA Phone Number List in the video.