When it comes to Quality Score, everyone wants a 10. But for certain types Image Manipulation of keywords, it's about as likely that WordStream will double my pay for drinking bourbon and grilling aged rib eye at dry on a veranda overlooking Image Manipulation Lake Winnipesauke. We can dream, but it won't happen.
You see, when you add a new keyword to your account, Google automatically assigns it a starting Quality Score of 6. From there, a combination Image Manipulation of factors, including expected CTR, ad relevance, and landing page experience will determine if this score drops. or skyrockets. But not all keywords are created equal. characteristics that Image Manipulation impact Quality Score include expected ad relevance CTR and landing page experience Today we're going to talk about what constitutes a good Quality Score based on the type of keyword you're bidding on. Viewing this key AdWords statistic in context will help you identify the right keywords to focus your Image Manipulation optimization efforts on.
Here's a high-level overview of what you'll learn today: A "good" Quality Score in AdWords depends on the type of keyword you're looking for Image Manipulation A good Quality Score for branded keywords is between 8 and 10 A good Quality Score for high-intent commercial keywords is 7-9 7 is a good Quality Score for low-intent keywords Aim for a Quality Score of 3+ on your competitors' keywords Prioritize increasing Image Manipulation your Quality Score for high-intent keywords first Now let's look Image Manipulation at this topic in a bit more detail, including a quick recap of how Quality Score works.