As homebound folks seek fresh programming during Coinbase User List the pandemic, and the platform expands its content offering beyond the livestreams of gamers like Tyler “Ninja” Blevins who has the biggest following, according to Twitch Metrics. The Coinbase User List number of hours watched on Twitch surged during the pandemic’s onset, before declining during the summer months as people spent more time outside. Now that the weather is getting colder in the Northern Hemisphere and more countries are reinstating lockdowns to combat a surge in coronavirus cases,
Twitch’s viewership is rising again, Twitch Tracker’s data indicate. The increased viewership has lured a variety of brands seeking to reach audiences Coinbase User List who are more elusive to traditional media channels like linear TV. Among the more recent examples, Dell’s Alienware brand of high-performance gaming computers last month partnered Coinbase User List with DJ and producer Steve Aoki on a video series for Twitch that culminated with a live concert. Retailer Lamps Plus in August sponsored three livestreams from Katie Ruvalcaba, a popular streamer of cooking shows, to showcase its lighting products in her kitchen.
That same month, telecom giant Verizon started sponsoring a video game tournament that pitted popular Twitch streamers against each other. Twitch’s multiplayer ads promise to give brands another way to engage younger viewers. With its multiplayer ads Coinbase User List format, Twitch seeks to get viewers more involved with its livestreamed programming by asking them to view video ads and participate in a poll about their preferences. The ad format promises to grab the undivided attention of viewers, helping to lift brand awareness and recall. Marketers and creators also can glean more viewer insights to hone their future efforts to engage consumers.